It's the/that/this sound, man. It's thumping through your bones. You feel it in your feet, and you just gotta move/dance/bust a move. Ching Boss/That Ching Sound/ The Beat Makers is changing/redefining/taking over the streets with a firestorm/a tidal wave/an avalanche of raw energy. From the block/the club/the rooftops, it's the soundtrack/anthem/p

Riddim. It's more than just a beat; it's the soul of reggae and dancehall music. This rhythmic foundation, this undeniable groove, is what gets your feet moving, what brings the people together on the street. From the classic boom bap vibes of old school reggae to the high-energy synths and heavy bass of modern dancehall, the riddim always remains